- Billions in advertising will be up for grabs this year as a rash of brands look for new agencies.
- The trend follows a slow 2020, when many marketers cut budgets and paused agency searches.
- Coca-Cola, and JetBlue, and Walmart are among the most valuable accounts up for grabs.
- Visit the Business section of Insider for more stories.
Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.
But 2021 is expected to be an unusually active year for new business with billions in ad spending expected to change agency hands.
Greg Paull, founder of R3 Worldwide, a consulting firm that oversees such reviews, said he expected renewed activity from industries like travel and tourism, which want to restart spending after being hard hit by the pandemic.
The Las Vegas Convention and Visitors Authority, for example, recently restarted its search for an agency after pausing the process nearly a year ago during the pandemic. And automaker Infinti in March moved its $150 million account to Publicis after seven years with MDC Partners’ Crispin Porter Bogusky.
Below are 17 top accounts that are up for grabs, based on our own reporting and news accounts elsewhere, in order of estimated value to the winning agencies.
Unless otherwise noted, the companies did not respond to requests for comment.