N21 Group has announced the launch of a third agency under its banner – North – as well as revealing the rebrand of AGY47, which has become Ortus.
The Silverbean parent company has announced that Ortus, which previously worked with eCommerce brands on search and paid media, will instead become a boutique paid media agency. It will be led by Sarah Williams, Associate Director, who’s held the role since August 2020.
The group today announced that it would open a third agency, North – a search agency with a digital PR focus, launched in response to increased demand in the last year for creative ideas to drive search performance and brand visibility.
North is based alongside the rest of the N21 Group of agencies at their European headquarters in Newcastle-upon-Tyne.
Neil Robbins, CEO at N21 Group, said: “In early 2019, I set out a new direction for our long-term brand strategy to underpin our UK and international growth ambitions. The first phase of that brand strategy has worked incredibly well for us and has made a significant contribution to our rapid growth since then.
“The rebrand of AGY47 to Ortus and the launch of North is the next natural step for us to take which I believe will enable us to create a stronger network of strategic partners, attract the best talent to join our teams and to win the type of high calibre client we are positioning ourselves for.”
Sarah Williams, associate director at Ortus, added: “Neil quickly recognised the ambition and vision I have for Ortus and its services, and the passion and dedication my incredible team has for both our clients and paid marketing. Relaunching with these clear goals is a logical progression which will allow us to put all of our focus on delivering incredible paid media results.”
Beth Dennis, Head of Digital at North, said: “We have seen a fundamental shift in demand from clients and our new agency reflects that. We have built an outstanding team of creative minded, digital PRs in the last 18 months and one of our strategic areas of focus is to partner with more technical-led SEO agencies so they can provide their clients with an even better service.”