ZMI ALPHA:Awards Wrap: Create is Mozambique’s most awarded ad agency, Berkowitz a judge at NYF Advertising Awards

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ZMI ALPHA:Awards Wrap: Create is Mozambique’s most awarded ad agency, Berkowitz a judge at NYF Advertising Awards

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry.

Create is the most awarded advertising agency in Mozambique

After a tough year such as 2020, in which the national market surpassed several social and economic challenges, Create Mozambique was the most awarded advertising agency in Mozambique.

In a year characterised by constant challenges, Create Mozambique was the only Mozambican agency that won an award at The Loeries, the International Festival of Africa and Middle East, with a very special project: Impala, an initiative that involves local communities impacting 7 500 small farmers. Create took home the Bronze award in the Shared Value category.

And because advertising has a universal language, at the Lusophone Creativity Awards, the Mozambican agency left its mark by winning eight awards.

SILVER

  • 2M – Number One – Production – Best Use of Adapted Soundtrack
  • Castle Lite – Desliza – Production – Best Use of Adapted Soundtrack
  • 2M – Repositioning – Design – Rebranding
  • 2M – Dia do Emoji – Social Media – Isolated Post

GOLD

  • 2M – Number One – Social Media – Best Use of Digital Influencers
  • 2M – Cenas que Valem Ouro – Social Media – Best Use of Social Media in real time
  • 2M – Vibes de Quarentena – Social Media – Best Use of Social Media in crisis

GRAND PRIX

2M – Coleção +258 – Public Relations – Effectiveness in lifestyle and fashion campaign

It’s important to mention that, the Lusophone
advertising world, is made up of the Portuguese speaking countries namely; Mozambique,
Angola, Cape Verde, Brazil and Portugal, Create Mozambique was in second place
in the final placement, only behind the Portuguese agency FCB Lisbon.

Such an achievement could only be possible with the trust and complicity that exists between the advertising agency and all its clients and partners. In the words of its general manager, Cátia de Sousa, “Create Mozambique thanks its wonderful clients and partners for the opportunity to be able to create without limits. We are very proud of the 22 years of fresh and renewed relationships we have with our clients, especially with Cervejas de Moçambique for trusting us and for having the courage to allow us develop campaigns with an impact based on innovation and irreverence”.

Dan Berkowitz to judge on Grand Jury for the NYF Advertising Awards 

Dan Berkowitz

HaveYouHeard group executive creative director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards.

Celebrating the exceptional and innovative content being created today, the New York Festivals runs six international awards competitions to honour and recognise the world’s best work across six different creative fields. They are the Advertising Awards, the Radio Awards, the TV & Film Awards, Bowery Awards, Global Awards and AMEA Awards.

“It’s an honour to represent the local industry in judging global work alongside an international panel,” Berkowitz said. “I hope to bring a different perspective to the panel – South Africans are blessed with the opportunity of growing up in one of the most culturally diverse places on earth. I think our exposure to different ways of life and the understanding and empathy of cultural nuance that brings, coupled with our professional upbringing among brilliant minds in a small country with a big creative reputation, enables us to look at global work through a wider lens.”

Asked what campaigns impressed him – locally and internationally in 2020 – Berkowitz said he can always depend on Chicken Licken to crack a couple of golden eggs and whip them into a tasty scramble of homegrown humour and cultural nuance without losing its global appeal and that the brand didn’t disappoint this year, with this spot being his personal favourite.

https://www.youtube.com/watch?v=tjly7EsmUYY?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&rel=1&autohide=2&theme=dark&

“On the international front, my colleague Gavin Whitfield recently shared this film out of Ogilvy Thailand for Voiz Creamy Butter Crackers. It’s from 2018 so not technically new, but new to me, and I hope there is more work like it this year because I think it’s the best thing since sliced breadsticks!”

https://www.youtube.com/watch?v=x3DKaq11jI4?enablejsapi=1&autoplay=0&cc_load_policy=0&iv_load_policy=1&loop=0&modestbranding=0&fs=1&playsinline=0&controls=1&color=red&rel=1&autohide=2&theme=dark&

Berkowitz says his choices were reflective of the mood left by the year that was in 2020. “The world deserves a little bit of light-heartedness from the ad fraternity this year. I was reminded recently that while our duty is always to inspire people to take notice and engage with the brilliant things our clients do and the purpose that drives them, it’s only advertising. We are in the fortunate position to deliver messages in way that can make people smile, laugh and yes, sometimes cry. This year, I’m erring on the lighter side.”

Why a focus on your brand experience translates into real returns

The Magnificent 7 of CX   Kantar, in association with the Marketing Achiever Awards (MAA), is presenting an hour-long session on Thursday 11 March at 11 am with Barbara Cador, global head of CX+ at Kantar. 

Cador will share seven CX lessons and unpack global evidence-based learnings for South African brands. CX was already high on business leaders’ lists as a genuine differentiator and driver of brand growth – even more so now as Covid-19 is proving to be a game changer for brands as experiences take on new meaning.

Analysis of Kantar’s BrandZ™ data shows that brands with great customer experience grow their brand value 10 times more than brands with average CX. It’s a no-brainer then why getting customer experience right is essential to your marketing toolkit.

Register here.

Africa’s premier digital news awards 2021: Register projects

These are the most prestigious digital news awards on the African continent, presented by WAN-IFRA, the World Association of Newspapers and News Publishers. The annual awards recognise publishers who have delivered unique and original digital media projects in the last 12 months. From new approaches to digital subscriptions, to impactful native advertising campaigns – projects that inspire us all.

Register projects here.


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