Two fast-growing marketing agencies in the South West that specialise in the gaming, tech and entertainment sectors have announced a new strategic alliance.
Fourth Floor, headquartered in Bristol, and Dialect Inc, which has an office in Bath, count leading video game developers, such as SEGA and Ubisoft, and tech giant Amazon among their collective client base.
Fourth Floor, which has offices in Europe and North America, helps brands reach consumers by building partnerships with influential social media content creators.
Meanwhile transatlantic agency Dialect, which also has bases in San Francisco, Los Angeles, Toronto and London, offers services including branded video production, audience research and social media marketing,
Both have seen a rise in demand from clients and digital audiences during the pandemic. Last year the two agencies put out content for gaming, tech and entertainment brands which attracted one billion views combined.
As part of their new partnership, the agencies will share insights and analysis to better evaluate and track campaign performance and success.
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Rich Keith, chief executive of Fourth Floor, said: “We’re all really excited about what this alliance will bring – both for our clients, and our teams.
“We’re both working for many of the world’s biggest gaming and tech brands, and by working together we can offer an even deeper, more integrated set of services.
“We’re both increasingly focused on delivering campaigns underpinned by data – and together, we can take that to the next level.”
John Gower, Dialect’s chief executive, added: “Working together enables both agencies to go from strength-to-strength. We’ve known many of their team for a long time and have always admired their work.
“This alliance means we can offer a broader range of marketing services across, paid, owned and earned media, with insights shared between us – which means continuously improving optimization and better results for our clients.”
Spending on gaming in the UK went up by almost 18% last year, according to a report from the Entertainment Retailers Association. The sector contributed almost half of the record £9.3bn aggregates sales of videos, music and games in 2020.