ZMI ALPHA:BerlinRosen Tapped To Lead PR For New Manhattan Attraction

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ZMI ALPHA:BerlinRosen Tapped To Lead PR For New Manhattan Attraction

NEW YORK — BerlinRosen has been tapped to handle PR for Summit One Vanderbilt, the observation deck that will soon be crowning one of New York’s newest — and tallest — skyscrapers.

Developer SL Green named BerlinRosen agency of record for the attraction following a competitive pitch. The agency ran an integrated campaign for the September 2020 launch of the high-profile office tower that Summit will top, One Vanderbilt, a 72-story building near Grand Central Terminal.

Summit is scheduled to open this fall. Located on top of the tallest building in midtown Manhattan — and the fourth tallest in New York City — it will offer views from 1,203 feet, as well as an immersive entertainment experience, outdoor terraces and glass floor ledges.

“Way more than just a view, Summit is set to open this fall bringing visitors a truly unmatched immersive experience at the crown of our iconic One Vanderbilt building. After a competitive review process, we’re delighted to partner with BerlinRosen as our agency of record for this truly unique project,” said SL Green’s Jason Hackett, who leads sales and marketing for Summit.

He added: “Their wide-ranging capabilities and proven track record across lifestyle, travel, arts, culture and real estate sectors will be pivotal in our partnership as we establish Summit as a must-experience destination for all residents and visitors to New York.”

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