ZMI ALPHA:BWR Public Relations Veterans Start New Agency, The Right Now – WWD

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ZMI ALPHA:BWR Public Relations Veterans Start New Agency, The Right Now – WWD

Jenkins was the North American Practice lead at BCW Global, overseeing BCW Entertainment, formerly BWR Public Relations. (The high-profile Hollywood PR firm shut down in 2020, consolidating some of its operations into BCW.) She also spent many years at HL Group, both in New York and L.A., expanding the celebrity influencer relations divisions. Jenkins is a founding member of I am a voter, the nonpartisan movement that partnered with more than 100 fashion, media, talent and sports brands to encourage voter participation.

At BWR Public Relations, Green rose from an assistant in the TV department to head of the division to president of the firm, working across all businesses, and with networks including TNT and TBS, FX, Showtime, BBC America, National Geographic and IFC Networks.

Hasselbring is a graphic designer turned international marketing expert who has experience working with Band-Aid, PepsiCo, Chobani, L’Oréal and at Pray.com. He also launched Wally Studio, an independent consultancy specializing in creative direction, graphic design, and marketing for agencies and brands.

Other team members include Jessel Taank, formerly head of Westfield PR, and Britt Joe, formerly head of VIP and entertainment relations at HL Group and BCBG Max Azria brands.

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