ZMI ALPHA:Carwiser integrates with Black Book, names 5-member advisory board

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ZMI ALPHA:Carwiser integrates with Black Book, names 5-member advisory board


Carwiser, which says it offers the only national online marketplace where dealers compete to purchase used vehicles from consumer sellers, now has an integration with Black Book as well as an advisory board with five industry experts who collectively have vast experience.

On Tuesday, Black Book announced the integration of its valuation and enhanced vehicle matching VIN-decoding data into CarwiserXchange 2.0, the rebranded moniker of Carwiser’s platform.

Carwiser also introduced its advisory board, which is comprised of five key industry members, including:

— Mark Boyd, board member of Boost Acquisition and former LotLinx board member and chief sales officer of Cargigi before it was sold to eBay

— Ron Frey, who has had advisory and executive roles with JM Family Enterprises, CDK Global, CU Direct, TrueCar and AutoNation

— Mitch Golub, founder and former president of

— Steve Greenfield, chief executive officer and founder of Automotive Ventures

— Tony Hoang, president at Tonka Venture Capital and founder and former chief executive officer of Cargigi and the head of the U.S. vehicles marketplace at eBay

The company recapped that CarwiserXchange 2.0 is a comprehensive solution for dealers that connects in-market vehicle sellers with potential buyers, namely online and franchise dealerships.

Carwiser explained that dealers can set their buying preferences and receive notifications when a vehicle matches their specific preferences and as another dealer has made an offer on a vehicle they want. The dealer can dig into the details of that specific vehicle — including its Black Book valuation — and respond with a compelling and winning offer.

“Black Book’s industry leading valuation and VIN Decoding data will allow dealers to make informed decisions without leaving the CarwiserXchange 2.0 platform,” Black Book executive vice president of revenue Jared Kalfus said in a news release. “This will help a dealer buy right and buy quicker.”

In addition to a variety of notifications to get dealers engaged, CarwiserXchange 2.0 also can provide dealers with more communication support and education.

 “We want to help dealers learn what is important to them, their unique business, and of course their customer base,” Carwiser CEO Patrick Howell said. “If they want to see how they can do a better job of buying cars, we’ll walk them through how they can do that.  If they want to see what available inventory in the marketplace might work better for them, we can help them as well.

“We want to have a partnership with our dealer customers, and our new and improved platform allows us to do that,” Howell went on to say.

 To get more information about CarwiserXchange 2.0, send a message to or call (858) 829-9488.

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