ZMI ALPHA:Editor’s Desk with Stephen Madden – Features – MM&M

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ZMI ALPHA:Editor’s Desk with Stephen Madden – Features – MM&M

Last year, when we redesigned this  magazine, we knew that the visual identity we established in print would carry over to our website, What we didn’t know was just how amazing it was going to be.

The newly designed site will be appearing on screens sometime this month. You know how web dev works, so you also know we need to be somewhat coy about the actual date. But if you start hitting refresh mid-March, you’ll see what we mean.

The new has the same fresh visual look and feel as the magazine. But it also offers a cutting-edge user experience that is a complete encapsulation of everything the brand has to offer. We still have the news you’ve come to rely on us for — our Five Things for Pharma Marketers to Know is a medical marketing industry must-read. But we wanted to give equal time to the other parts of MM+M that are so important to our readers. With our new design, our events and awards programs join news and features at the front of the stage, where they belong.

And our advertisers will appreciate the fact that we now have the ability to offer even more striking and effective ad units to help you capture the attention and mind share of our industry readers. Even better, we have created newly designed channels specifically for partner content. We realize that many firms in our field create content of their own but don’t have the same unique ability to scale audience the way we do. We’ve solved that problem for you.

And while we know from analytics that people have long loved to open MM+M first thing in the morning when they get to work, our mobile traffic has been growing steadily since the beginning of the pandemic. That’s in line with where the rest of the world is going, so of course we have an amazing, responsive mobile experience. Take us with you. You know you want to.

I would be remiss if I didn’t very publicly thank a few people for the intense labor of love this redevelopment has been, especially Haymarket’s chief digital officer, Katy Barr; VP for product strategy Jason Wesalo; and senior UI/UX designer Michael Moreau, who, working from his perch in deepest Cajun territory, created our fabulous new look. And just to be extra digital-like: Michael and I have never met face-to-face, lo these many months of work.

Take a look and tell us what you think. And be sure to tell a friend!

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