NEW YORK — H&S has promoted Veronica Rodriguez to chief brand officer, a newly created role for the agency.
Rodriguez, formerly a senior VP, will focus her efforts on brand strategy, integration and advancing DE&I. She also will work on scaling new products, services and engagements across the firm’s practice areas.
In addition, Rodriguez also will continue to oversee the growth of H&S brand engagement, StudioHS and cultural transformation specialties, and will collaborate with practice leaders to help expand the agency’s digital and experiential marketing offerings.
“Veronica is a change-agent and innovative marketer with a proven track record of building and transforming brands,” said co-founder and CEO Elizabeth Harrison, to whom Rodriguez reports. “Her decades of experience in cross-cultural brand strategy, paired with her expertise in consumer insights, digital, and influencer marketing will be instrumental in delivering impactful strategies for our agency, brand partners and consumer experiences.”
Rodriguez has held a number of roles during her four years at H&S. Most recently, she served as senior VP of digital and brand engagement. Before that, she was senior VP of lifestyle. Earlier in her career, Rodriguez worked at Time Inc, Reframe, Egami Group and Marina Maher Communications