ZMI ALPHA:Indie media agency Pivotus wins two new client appointments

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ZMI ALPHA:Indie media agency Pivotus wins two new client appointments

Independent media agency Pivotus has been appointed by two new clients, Snap Fitness and Metricon division, Australian Building Company (ABC), effective immediately.

For Snap Fitness, Pivotus has been appointed to manage its digital strategy and media buying across Australia and New Zealand. For ABC, Pivotus will run its media strategy and buying for Queensland.

Michael Petersen

Michael Petersen, CEO at Pivotus, said: “We’re proud to be working with these two prominent brands on taking their digital strategy and media buying to the next level.”

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Peterson continued: “ABC is part of Australia’s largest home builder, Metricon, while Snap Fitness is one of the nation’s leading fitness providers; it’s a testament to the strength of the Pivotus offering and team that we continue to be referred to big brands nationwide.”

Pivotus’ other clients include RATC Insurance and University of Tasmania.

Stefanie Nicholson, Snap Fitness marketing and communications manager, said: “With the vast number of franchisees and stores that my team serves, it’s great to have a partner who is proactive in identifying and resolving issues and making changes quickly. Pivotus’ company value of absolute honesty, and the ability to lead us towards success, are extremely refreshing and confidence-building.”

Last September, the agency appointed Lam Le as account director. Earlier this year in February, Pivotus made four senior appointments.

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