ZMI ALPHA:Lucas Lee-Tyson: On His Journey to Building His Own Digital Advertising and Consulting Agency – Growth Cave

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ZMI ALPHA:Lucas Lee-Tyson: On His Journey to Building His Own Digital Advertising and Consulting Agency – Growth Cave

Lucas Lee-Tyson is a 22-year-old student who founded Growth Cave, an agency that helps businesses get new clients through Facebook ads and an online training center, focused on paid advertising and provides one-on-one consulting and extensive training to aspiring entrepreneurs to broaden their digital advertising techniques and frameworks.

Lucas Lee-Tyson has been in the “Internet Marketing Space” ever since he was 15 years old. He was a nerdy kid who loved the idea of earning tremendously online through website building with a dream of becoming rich. Of course, things weren’t easy for him to back then. It took him three months to finally earn his first dollar. From that point on, Lucas got hooked. He tried a variety of internet-based side projects but still weren’t enough to bring him much success. Lucas also tried starting his lead generation agency during his spring semester in 2018. But because of the lack of sales skills and the fear of getting on the phones with clients, the venture failed.

Sitting in at a meeting in his full-time job one day, Lucas was mind-blown when he found out that a client was paying his agency $250,000 a month for ad spend and is paying his agency 8% of the ad spent to manage and scale the campaigns. This drove him to venture into paid advertising and consider the endless possibilities of earning.

Lucas Lee-Tyson knew deep down that he wanted to build something in line with digital advertising. Not having a lot of options back then, he tried Upwork despite its reputation during those times. With his experience at his internship and some helpful YouTube videos combined with the resources, Facebook and Google provided, Lucas pushed through with his plans and started getting clients through Upwork. Realizing that he was already landing one client after another, his anxiety slowly reduced. He realized that it was a lot easier than cold calling people to try to sell them right away. Lucas started a paid traffic generalist, he quickly niched down his services to focus on just Facebook Ads as this was the bulk of the client inquiries he got compared to Google AdWords or others.

Lucas admits how tough it was at first to fit in hours for Growth Cave while working at his 9 to 5 job. Knowing that he was barely starting, he had to take client calls during breaks, after shifts, and even schedule calls before his shift with clients from other time zones. In his first month, he only made $400, then made over $3,000 in his second month. After gaining an initial footing and some positive reviews on his profile, businesses were inviting him to work with them instead of him applying. Referrals started pouring in new clients and that’s when things got more serious for his business. Contracts were signed, clients were happy and the business just kept growing ever since.

Learn more about his business and his success by visiting growthcave.com. Also, always be updated and follow Lucas’ Facebook Page facebook.com/lucasmleetyson, Twitter Account @lucasleetyson, Instagram page instagram.com/lucasleetyson, and connect with him on his LinkedIn page Lucas Lee-Tyson – Founder & CEO – Growth Cave

Published March 18th, 2021

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