The agency’s focus will be on strengthening brand equity and boosting the brand recognition through increased customer engagement for Code across earned, owned and paid channels. From building customised plans for influencer marketing to developing a content strategy with tangible metrics, Lyxel&Flamingo will take over the social media strategy and management for the brand.
The full force of social strategy will be leveraged through media with campaign management, programmatic display and third-party marketing services, capitalising on the change in the purchase behaviour of the consumers in the digital market-space in the last few months. The mandate will be managed by its Gurugram office.
Dev Batra, co-founder and chief executive officer, Lyxel&Flamingo, said, “We are proud of our association with McNROE and are excited to work on the digital mandate of Code. As one of the most loved, premium deodorant brands in India, Code has received an exceptional response from its consumers in a relatively short time frame and we hope to spread the word far and wide using our deep expertise in both marketing and digital arena.”
Samrat Ghosh, general manager, marketing, McNROE Consumer Products, said, “With a wide range of digital solutions and their proven expertise in the field, the agency was able to strategize for the future that we aspire for the brand. Particularly striking is the agency’s design language and sense which takes the content several notches up. We are looking forward to a long partnership in learning & growing with Lyxel&Flamingo.”