ZMI ALPHA:Management buyout launched at PR agency hit by social media row

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ZMI ALPHA:Management buyout launched at PR agency hit by social media row

Beattie Communications chief executive Laurna Woods is to lead a management buyout of the agency.

The news follows widespread criticism of a “tone deaf” social media post on LinkedIn by the now former chairman and agency founder Gordon Beattie.

The post was described as “racist” and “homophobic” in the resulting row about its publication, although Beattie claims was trying to highlight that his company does not discriminate, with the first paragraph being “deliberately controversial”.

Beattie will no longer have any involvement in the business, which will rebrand, changing its name in the near future.

The buyout will see Woods and her leadership team take over the agency, which has offices in Uddingston, London, Manchester, Leeds and Belfast.

Woods refused to disclose the price she and her team of Elspeth Brown, Joanne Spence, Rachel Gladwin and Chris Gilmour will pay for the agency, which has some major clients on its books.

Woods said: “There have been discussions about a management buyout for some time and today marks the start of a new chapter for our people and our clients.

“I will be dedicating all my efforts into building a dynamic new agency that is leading in every respect, from the services we provide to the culture we live by.

“We are fully committed to becoming game changers in the creative industry and an employer that continues to be equal to all.

“This buyout will secure the success of a thriving client-focused business – our new journey starts here,” she added.

Beattie, a former journalist who began the agency in Lanarkshire, said: “I wish the management team every success with the business, while I focus on my wider interests.”

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