SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—today announced that it has added an industry veteran, Jeff Ostiguy, to serve as its Vice President of Client Services. Ostiguy is tasked with scaling and strengthening the company’s talented team of marketing and public relations professionals to continue providing world-class, award-winning work to SmartBug’s® rapidly growing client base.
“We are extremely excited to welcome Jeff and his wealth of agency management experience to our team,” said SmartBug Chief Revenue Officer Jen Spencer. “What I appreciate most about Jeff is his customer-first focus, something many agencies talk a lot about but struggle to fully operationalize. His deep digital marketing expertise, paired with a proven track record of service leadership, make him a phenomenal asset to our growing team of Intelligent Inbound® marketing, sales, and revenue operations professionals.”
Ostiguy looks forward to making the client services team more efficient, robust, and resilient by aligning the department with the needs of SmartBug’s clients, extending the long-term value of client relationships, increasing client upsell opportunities through strategic identification and out-of-scope projects, and reducing preventable churn.
“As a former client of SmartBug, I had the pleasure of working with its talented team, and the experience I had as a customer left me with a very positive lasting impression,” said Ostiguy. “I am thrilled to be a part of that now. My goal is to continue to cultivate the very best of what the team has to offer and help evolve our Client Services team to continue to meet and exceed the needs and expectations of our customers while positioning us for growth.”
Prior to joining SmartBug, Ostiguy served as VP, Strategy and Marketing at inThink Agency, where he effectively led the rebrand of the agency, developed a new strategic process framework that made onboarding and executing client work more efficient, and improved profitability by more than 40 percent through the implementation of new processes and more detailed scoping and budgeting. Over two decades, Ostiguy has spent his career leading and mentoring teams in the development of results-driven multichannel campaigns with his open and honest style of building trust among peers and direct reports. He holds a BS in management from Plymouth State University.