ZMI ALPHA:PRCA International Summit To Focus On PR Without Borders

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ZMI ALPHA:PRCA International Summit To Focus On PR Without Borders

LONDON — The Public Relations and Communications Association’s annual international conference will focus on PR without borders, cross-cultural business and international collaboration in a post-pandemic world.

The PRCA International Summit, which will take place virtually on March 30 and 31, features keynotes and panel sessions on topics from geopolitical pressure points and Brexit to ethics and the climate crisis.

In-house speakers come from the likes of The Coca-Cola Company, Expedia, Nestlé, The World Bank, Google, Standard Chartered, Microsoft, Zoom and TikTok.

Global agency leaders speaking at the event include APCO Worldwide’s CEO Brad Staples; WE Communications global CEO and founder Melissa Waggener Zorkin; Avian WE group CEO Nitin Mantri; Omnicom’s David Gallagher and John O’Brien; Barby Siegel, global CEO of Zeno Group; and Edelman’s Middle East and Africa chair Jordan Rittenberry.

Also among the speakers are Don’t Cry Wolf founder and CEO John Brown; Third City founding partner Mark Lowe; Interel managing partner George McGregor; Tyto managing partner Brendon Craigie; and AMEC global MD Johna Burke.

PRCA international director Melissa Cannon said: “With a truly global agenda featuring the likes of Microsoft and Google, the Summit will share fresh perspectives and insight on the pressing issues impacting PR and communications professionals. We’ll explore how brands and organisations can build trust in a post-pandemic world across key regions including APAC, Europe and Africa and beyond.”

The event is sponsored by PR agencies Liquid and Milk & Honey and PRovoke Media, with EMEA associate editor Maja Pawinska Sims chairing the first day of the conference.

You can see the full programme and register for the event here.

 

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