LONDON — Red Havas has expanded its healthcare capability with the launch of its first global PR offering, Red Havas Health.
The new offer is described as “a global micro-network focused on health, in response to increasing demand from clients” and brings together health professionals from Red Havas across the US, Australia, Singapore, Vietnam and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the UK and Havas PR in Milan.
The new brand will also launch in France and Germany, and all the agencies will be rebranded as Red Havas Health.
James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas, said: “More than ever before, scientific innovation, technology and world events are transforming how we consume and interact with health information. The new Red Havas Health brand will be at the forefront of the changing way we are learning about our own health and that of our loved ones.
“By uniting our fantastic talent from key markets, our new full-service global PR offering will provide clients even greater access to the best thinking, technology, data and insights.”
Red Havas Health is backed by the Havas Health & You network, which includes Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Group.
The new offer will be led by New York-based Red Havas Health global managing director Stacey Gandler, the MD of Havas Health & You, who said: “We’ve built this model to reflect the significant shifts in consumer and business relationships with health over the past year. We’ve focused on fusing science and culture together, enabling our clients to be more connected with the communities they serve with purpose and authenticity.”
Red Havas Health will offer services including: full brand life cycle communications; disease awareness storytelling; content strategy and creation; traditional, online and social media; clinical and regulatory milestone support; patient/HCP advocacy engagement; cause communications; corporate reputation management; and employee relations.
The launch is part of the agency’s new focus on five areas of growth: B2B and P2P (person to person); consumer and lifestyle; purpose and cause; tech and e-commerce; and health.