ZMI ALPHA:Roku To Buy Nielsen’s Advanced Video Ad Biz, Looks To Expand Addressable Advertising 03/02/2021

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ZMI ALPHA:Roku To Buy Nielsen’s Advanced Video Ad Biz, Looks To Expand Addressable Advertising 03/02/2021

Roku has agreed to acquire Nielsen’s Advanced Video advertising
business — which includes Nielsen’s video automatic content recognition and dynamic ad-insertion technologies.

Financial terms were not disclosed.

The deal would push
Roku’s ability to expand its efforts with advertisers in addressable advertising — which provides better targeting and measurement than …

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