ZMI ALPHA:Shaq-Backed Agency ‘Not Celebrity Gimmickry,’ Says Partner 03/04/2021

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ZMI ALPHA:Shaq-Backed Agency ‘Not Celebrity Gimmickry,’ Says Partner 03/04/2021

Shaquille O’Neal is partnering with
advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency based in Atlanta. Its services will include advertising, branded entertainment, product innovation, and
experiences as well as art and activism.

Inaugural clients include goPuff, an on-demand delivery app.

Shaq’s role is designed to …

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