ZMI ALPHA:Solo Printing LLC Launches SP Direct – A New Direct Mail Digital Integration Platform

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ZMI ALPHA:Solo Printing LLC Launches SP Direct – A New Direct Mail Digital Integration Platform

A Leading Commercial Printing Company in Miami adds innovative digital marketing services to their resume.

Miami, Fla. – Today, Solo Printing LLC has announced SP Direct, a new direct mail digital integration platform, to its list of services. SP Direct is a marketing-based solution platform that tracks the effectiveness of direct mail campaigns through seven key services that utilize a cloud-based dashboard to display real-time demographic mailing data and social retargeting campaign results. It offers print clients a new way to retarget their direct mail audience and increase the results of their direct mail campaigns by 23-46%!

SP Direct will provide the necessary solutions for the challenges that center around direct mail as an offline marketing channel for businesses by integrating innovative, digital retargeting capabilities through the Google, Facebook, and Instagram platforms.

“SP Direct will offer our customers the opportunity to maximize their direct mail campaigns with multiple touch points via both traditional mail and digital platforms thus increasing visibility and ROI,” says Robert Hernandez, VP of Sales at Solo Printing LLC.

The goal of SP Direct is to turn a single mail piece impression into multiple digital impressions seen online by users who directly match the client’s mailing list.

The 7 Key Marketing Features of SP Direct include.

SocialMatch

Mail Tracking

Informed Delivery®

Call Tracking

Online Follow-up

Social Media Follow-Up

LeadMatch

SP Direct will be available to print clients beginning Monday, March 1st. For more information on SP Direct, visit https://www.soloprinting.com/services/direct-mail-digital-integration/

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