ZMI ALPHA:The Australian media agency team for Dentsu’s new global digital-first iProspect

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ZMI ALPHA:The Australian media agency team for Dentsu’s new global digital-first iProspect

L-R Ken Lam, Sam Cousins, Oliver Rapson, Tess Eastcott, Marcelle Gomez.

Dentsu has launched iProspect, a global digital-first media agency, announcing a local australian leadership team.

Clients include William Grant & Sons, Ampol and Sonos.

iProspect has adopted the “Brands Accelerated” tagline to sit beneath a reimagined logo within a new brand identity and website

Oliver Rapson is the CEO of iProspect Australia: “This is a truly unique and exciting time for the iProspect business. Last year, we bolstered our offering in Australia by adding specialist capabilities into the team to help clients leverage a full end-to-end experience, underpinned by digital DNA. 

“We’re now taking the business one step further by layering in unparalleled capability across all marketing channels and a new approach to how we partner with clients. This will open a wealth of opportunity – for us globally, our people, and our clients. 

“Increasingly, we’re seeing growth live at the intersection of culture, tech, data, content and commerce, which is a space not many agencies can play in right now. As a global business, this is how we’re accelerating the brands we work with, and we can’t wait to get started.”

Amanda Morrissey, global president of iProspect: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. 

“With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future.”  

The new agency has been collectively built by 93 local market teams understanding global consistency yet with insight to locally adapt for unique client, consumer and market demands.  

The new iProspect is not a one size fits all global agency model, but more of an “all sizes fit within” agency framework. 

The refreshed iProspect will fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation and performance optimisation, plus the capabilities of scaled services within dentsu international; to give the teams huge breadth and depth of skills to draw upon to accelerate client growth. 

The Australian business is run by Oliver Rapson and supported by a national leadership team:

  • Sam Cousins, national head of strategy & planning. 
  • Ken Lam, national head of investment. 
  • tess Eastcott, general manager, Melbourne. 
  • Marcelle Gomez, general manager, Sydney. 
  • Christ Ernst, managing director, Brisbane. 


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