ZMI ALPHA:The Core Agency wins Doctors on Demand creative and media accounts

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ZMI ALPHA:The Core Agency wins Doctors on Demand creative and media accounts

Following a competitive pitch, independent creative agency The Core Agency, with Love Media, have won telehealth company Doctors on Demand’s creative and media accounts.

The Core Agency has engaged Georgia Thomas to develop the media strategy and Love Media for media planning and buying.

Doctors on Demand

Doctors on Demand is an on demand health service, accessible through its app and on its websites. It offers video access to Australian registered doctors.

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Christian Finucane, founder and creative partner at The Core Agency said: “It’s always rewarding to work with ambitious clients in fast-growth categories. The team at Doctors on Demand have set impressive growth targets and we’re looking forward to helping them achieve them.”

Kirsty Garrett, CEO at Doctors on Demand added: “We have been changing the face of healthcare in Australia since 2015 and placing the patient in the centre of their health journey. We are now investing with The Core Agency and Love Media to leverage their expertise to speak to a wider audience to make virtual primary care the new normal and Doctors on Demand the go-to brand.”

Tony Woodward, head of media at Love Media said: “We’re excited to be working with the Doctors on Demand team, in a sector that is primed for growth. We look forward to partnering with key media owners to deliver The Core Agency’s campaign ideas with aplomb to our specific target audiences.”

Doctors on Demand joins the agency’s client list with IGA Supermarkets, QBE Insurance and PwC. The Core Agency’s other recent client wins include Just Better Care and Beem It.

The agency’s recent body of work includes campaigns for EasyFlowers, Elders Insurance and Evergreen Garden Care.

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