“We see this as the key differentiator moving forward and have already done a lot of work in understanding how best to integrate the services of the group to clients’ benefit,” adds Fester.
“It’s fantastic to be able to bring CHAMP’s sponsorship expertise and services to the DUKE Group, which is a frontrunner in integrating multiple aspects of brand building that achieve business results,” Fester says.
The Duke Group comprises of three owner-managed, award-winning agencies, including DUKE, Mark 1 and Positive Dialogue Communications.
CEO Wayne Naidoo says, “We’ve been on a winning strategic growth path and our decision to create CHAMP is a natural progression for the group. Adding specialist sponsorship services to our offering was always a milestone on our journey and it adds a fantastic dimension to helping brands find success in increasingly demanding and changeable times. I can’t think of a more fitting partnership as part of our evolution.”
Fester says, “Our aim is to offer brands a hand in finding the right moments, messages and channels to connect with their consumers with relevance. Our value lies in creating the connection point between the brand and the consumer and building meaningful relationships through the content we create and curate.”
CHAMP chairperson Marc Tudhope concludes, “After more than 25 years in the industry, it’s inspiring to work with a new-generation sponsorship agency such as CHAMP, which has the ability, through the skills within the group, to provide creative solutions for brands to connect with consumers in the environment of meaningful events, series and occasions.”
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