UKTV is reviewing its media agency contract, currently held by Hearts & Science, in a competitive process managed by The Aperto Partnership.
Omnicom Group’s Hearts & Science has been invited to participate alongside other agencies, with the process expected to conclude in the summer.
This is the first review UKTV has initiated under its new ownership structure as part of BBC Studios.
“Hearts & Science’s work for UKTV over the last four years has been outstanding and the team there has played a key role in supporting our growth and success,” said Alasdair Weddell, director of media for UKTV.
“However, it is important as a company to review media agency requirements from time to time so we are very grateful for the expert support and advice of The Aperto Partnership, which will help us find the best agency for our needs.”
Andrew Mortimer, managing partner of The Aperto Partnership, added: “We are delighted to support UKTV on this project. This is a great brief for agencies at an exciting time in the TV business, which is seeing accelerated change in competition and consumer behaviour.”
Mortimer, Sky’s former director of media, teamed up with the founder of advisory firm Aperto One, Scott Moorhead, to launch The Aperto Partnership earlier this year.