The agency’s clients include iconic beverage brands from Constellation Brands such as Corona, Cerveza, and Modelo as well as major athletes like Canelo Alvarez and sports promoters
Versus Systems Inc (NASDAQ:VS) () (FRA:BMVB) announced Friday a strategic partnership with full-service experiential marketing agency Frias Agency to power the technology behind interactive experiences for live events and digital activations.
Versus noted that Frias Agency clients include iconic beverage brands from Inc such as Corona, Cerveza Modelo, Cerveza Pacifico, Crush, Kim Crawford, Meiomi, Blue Chair Bay, and Casa Noble. Frias also works with major athletes like Canelo Alvarez and sports promoters like Matchroom Boxing and Premier Boxing Champions.
The Versus partnership with Frias is expected to extend prizing into live sporting events starting in the Summer of 2021 for soccer, boxing, wrestling, and MMA, as well as live music festivals and tours.
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“Versus is proud to announce another world-class partner to help us to bring our real-world prizing and rewards to global audiences,” said Versus CEO Matthew Pierce in a statement.
“We look forward to working with Frias and their partners to bring rewards to players and fans at some of the world’s most exciting live events, whether they’re at the venue, at home, or wherever they’re watching from.”
Andre Martelly, CEO of Frias, added: “We are thrilled to bring the unique experiences Versus Systems builds to our events. The combination of Versus’ technology and our multi-national, multi-platform audience reach will produce mutual benefits for years to come.”
Versus has developed a proprietary in-game prizing and promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media content to offer real-world prizes inside their content. Players, viewers, and users can choose from among the offered prizes and then complete in-game or in-app challenges to win the prizes.
The Versus platform can be integrated into mobile, console, and PC games, as well as streaming media and mobile apps.
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